The title of this post is an example of Clickbait – something that is designed to get you clicking the link to look at the seemingly impossible / brilliant / hilarious story behind the headline.  Something eye-catching that makes you feel as though you’re going to miss out by not looking at it.

Clickbait headlines are a far cry from the traditional news headlines that you see in more traditional newspapers and magazines, though some would argue the trend in the less serious press has always been headed in that direction, and these are the sorts of things that people have to navigate their way through everyday.  Recognising this kind of vague salacious enticement, and knowing how to deal with it, is becoming a core skill in navigating our way through information to find things that we actually need.

In a recent post for the British Council Teaching English blog, Gavin Dudeney offers up a “Digital Literacy Primer” that talks us through the four core digital literacies of focusing on connections, language, (re)design and information.  It is an excellent overview of what these concepts mean in theory and practice and at the end of the article he argues that teachers should be incorporating these ideas into teaching as a way of helping students, particularly younger students, develop these skills.

In my recent post for the British Council Teaching English blog, I present activities and a lesson plan for teachers to do just that.  In Clickbait, Memes and Sharing the Truth – activities for digital literacies, I offer activities that look at building skills in each of the areas that Gavin Dudeney outlines.  Four areas, four activities – you see, my clickbait headline wasn’t lying at least!

In brief:

  • Language –  looks at reworking “traditional” headlines into clickbait speak
  • Remix /Redesign – looks at using meme generators to practice language points or explore an idea
  • Connections – presents a downloadable handout to engage learners with texts and web content, thinking about how they react to texts and what they do with the information afterwards
  • Information – presents a lesson plan for introducing students to the Pacific Northwestern Tree Octopus.  I’ll say no more at this stage, you’ll have to read the post!

I’d be really interested to get feedback from people working with these activities, you can do that either by leaving a comment here, or at the original blog post on the Teaching English site.

Let me know how it goes!

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